Sanrio approached us to inject our contemporary humour style into the cult classic design of Hello Kitty and newer lazy egg character Gudetama. There are over 40 luxe foiled greetings cards designs across both ranges to suit any occasion, as well as notebooks, and art prints to snap up as gift ideas.
Hello Kitty features in her usual cute form but showing her fun side taking selfies, drinking coffee, partying with her squad and being a girl boss. Gudetama is more of an audacious character struggling to deal with ‘adulting’ and full of cheeky innuendos.
It has been awesome to work with Sanrio on this range. We were already huge fans and jumped at the opportunity to visit Puroland in Japan whilst on Honeymoon last Summer, where we had the honour of Hello Kitty herself baking us a cake!